Maybe it is because people become comfortable with their station in life and do not desire to make more of themselves. I think that most individuals will act to avoid discomfort, than to seek pleasure.
So if the above is valid, what propels some individuals to go beyond their comfort zones and try to make something better of themselves, or their world?
Julie Moss, 2d place 1982 Iron man: http://www.youtube.com/watch?v=tRB1p89k7_I